So I know I haven’t been faithfully blogging as I originally planned. I’ve been busy building my business in the shaking-hands, making-phone-calls manner. But since I started reading The Referral Engine, I was reminded that I need to combine both electronic and face-to-face communication.
In my business-building marathon, I’ve been doing a lot of old-fashioned networking. You know the type: go to a bar/hotel, shake hands, hand out cards, talk about getting coffee sometime. But I’m trying an approach that integrates what seems to be the philosophy of the tech age: promote others first. POF?
Folks like Gary V. do this all the time, as do the guys at LessEverything and other companies I love. It’s a philosophy that goes back a long, long time, but has been made very easy to manage with Twitter and its derivatives/tools (e.g. retweet).
I’m a firm believer that if you will promote others first, you will invariably be asked what you do and why you do it. People will want to help you because you are helping them.
Call it karma, call it reaping-what-you-sow. People want to be loved, cared for, and respected. When you take a genuine interest in what they’re doing, they appreciate it. (Note: fakers are easy to spot.)
Do you have any experiences you’d like to share?
Cheers,
Sam