I’ve noticed that, while there have been multiple Twitter-based fundraisers, I’ve not seen many Twitter-based volunteer opportunities. I’d be interested to see how quickly an organization could generate volunteers based on a tweet. For example: “need 6 volunteers to roof a house today at 5 - 34th & 16th.” What do you think? Would something like the technology that Foursquare uses help accomplish this? Would your organization be interested in trying this?
A postscript to the previous video. Once barriers to entry go down and availability goes up, there has to be an “x factor” to contribute to who rises to the top. In this game, it’s quality.
A quick tutorial on how I spot market trends and leverage them for non-profits and small businesses. You can do the same for your personal brand.
And here’s a little diagram for you:

Last week I sat down for a chat with Allan Branch from Less Everything to talk about their apps and how they could be useful to non-profits.
Check out Allan at the LessEverything web site - be sure to click on “our apps” to see all of the apps we talked about!
I had the opportunity to witness an argument on Twitter last night and thought it provided some valuable insight.
Springpad and Daily Booth are two very different platforms that are related in one important way: they help you bridge the gap between your PR and your users/customers/volunteers using YOU.
Google has purchased Gizmo5 (VoIP startup) and AdMob (mobile advertising). Check out the news here:
TechCrunch Exclusive: Google Has Acquired Gizmo5
Google to Acquire AdMob (AdMob Press Release)
Google is unstoppable.
- S
In case you’re interested, here are a few of my favorite places that I check weekly, if not daily, for updates and news:
TECH
TechCrunch - TechCrunch has quickly become one of, if not the leading tech news sites. Great place to check up on regularly.
Mashable - Mashable is the place to find out news regarding anything related to social media.
FINANCE
The Disciplined Investor - Andrew Horotwitz’s news and podcasts are excellent. He also has great guests. Recently, he started a slightly less intimidating podcast called “The Winning Investor,” covering the basics of investing. Check out his book, too.
MSN MoneyCentral - Great comprehensive resource for investing and financial news.
NON-PROFITS
Change.org - Fantastic site to get informed about and involved with social justice causes.
Captive Daughters Blog - Resource for human trafficking news, though it’s been getting updated less frequently these days.
This isn’t a comprehensive list by any means, just a few of my favorite places. I also check out NPR and the New York Times daily.
Of course, the number 1 place to find news is (drum roll)…
Yes, Twitter. The power of Twitter’s search capability is when things are happening in real time and a hash tag (a way to track topics) is created. Just take a look at who’s tweeting and get links to all kinds of news from all kinds of places. It’s fantastic. Example: the tragedy in Fort Hood last week got me connected quickly to the Central Texas Red Cross and dozens of local news sites. Don’t neglect Twitter as a resource for learning about things in your industry.
That’s all for now. Back soon.
gary:
Social Media = Business
In my book I asked people to email me if they wanted me to expand on Social media= Business and so I did, and here is it.
Social media is changing charity in ways similar to how it’s changing marketing — except that, I think, there is a lot more potential to get some good work done.