Hi, I'm Sam. I like to help people with money, web 2.0, and social justice awareness. I have a dream of using the social media space to help people in both little ways (wheelchair ramps down the road) and big ways (ending human trafficking). Here you can read, watch, and listen to my thoughts on all three.
I’ve seen several posts lately about developing a strategy for social media use, and I wanted to throw in my two cents.
It’s important to use social media tools with purpose, not just for the sake of using them. These tools are sniper rifles, not shotguns. You don’t want to join every social network under the sun just for the sake of having a place in them. Use the tools that work best for you.
One way to determine which tools to use is to see where your target group is. Follow your nose and determine whether something like LinkedIn is more appropriate for you than MySpace. Example: if you’re targeting bands, hit up MySpace much more frequently than LinkedIn. If you’re targeting 20-somethings, Twitter and Facebook will work well. If you’re targeting families in their 30s and 40s, focus on a blog (linked with email) and Facebook.
While it is important to maintain presence on up-and-coming technologies (e.g. Twitter, DailyBooth, Springpad, Wave), this is more brand-positioning than strategy for using social media to sell or promote.
What do you think?
